PopFizz partnered with the state of Tennessee, through a grant, to help 12 counties per year showcase the best assets and capabilities the counties had to offer to help site selectors and corporations in the decision making process when looking for a place to build, grow or relocate.
Our team filmed a series of 12 videos each year to showcase the best of each county’s assets and capabilities. Evocative still photography further supported the story with sweeping landscape images and gritty industrial shots that detailed community achievement. We captured images that tell the story of each area’s workforce, education, business, quality of life, innovation and infrastructure. We wove these narrative elements into the websites to highlight the beauty and intangible qualities of each community. These digital elements underscore each county’s individual themes of craftsmanship, dedication, innovation and community.
The videos became the introduction in each county’s new economic development website, setting the tone for corporate visitors to explore these unique regions.